Celebrating the 2025 Recreation Changers —Adaptation and resilience


Lightspeed partnered with GamesBeat, Nasdaq, and main judges and mentors as soon as once more to highlight the 25 most modern startups reshaping the gaming and interactive media {industry}. 

For half a century, video video games have profoundly formed shopper conduct and acted as a catalyst for important technological innovation.

As an ever-increasing time of our lives is spent in immersive digital worlds, gaming is predicted to proceed its pivotal function in how we play, work, and join.

And like each {industry}, the gaming world is outlined by outliers — the few corporations that push the boundaries and pave the way in which for a way the subsequent technology of video games are made and performed. 

That’s why, after the success of final yr’s program, Lightspeed, GamesBeat, and Nasdaq once more teamed up with industry-leading judges and mentors to acknowledge extraordinary startups revolutionizing gaming and interactive media

This yr’s theme: resilience and adaptation

The gaming {industry} is in fixed flux, so this yr’s checklist emphasizes resilience and adaptation — honoring concepts and techniques that exhibit a startup’s capability to not solely stand up to the challenges dealing with the gaming & interactive media {industry} however excel on this turbulent surroundings. 

In June, we requested the gaming and enterprise communities to appoint standout startups throughout 5 key classes:

  • 3D know-how & infrastructure
  • Generative AI & brokers
  • Recreation studios & UGC
  • Interactive media platforms
  • Prolonged actuality (AR & VR) 

To qualify, entrants needed to have been in enterprise not more than 5 years and have not more than 50 full-time workers. The purpose of this checklist is to focus on startups which have distinctive and authentic visions with a robust deal with execution. 

Introducing the High 25 

After receiving an awesome quantity of entries (nearly 40% greater than final yr), Lightspeed buyers and GamesBeat editors narrowed the checklist of entrants to 75.

From there, a star panel of judges — together with C-level gaming executives and senior operators throughout corporations like Activision Blizzard, Amazon, TikTok, Riot Video games, Tencent, and DeepMind — scored every candidate (with ~10 votes per startup). We then took the typical scores throughout all judges for every firm, sorted the checklist, and arrived at our last 25.

Listed below are our 5 best-in-category winners.

Greatest 3D know-how & infrastructure: k-ID 

There are practically a billion youngsters and teenagers globally that play video games on-line. But, as we speak, youngsters pay the value for writer shortcomings: trolling, cyberbullying, exploitation, toxicity, harassment, grooming, and different types of on-line abuse.

The judges had been impressed by k-ID’s daring strategy in tackling one of many {industry}’s most urgent, advanced challenges—offering a platform that enables each households and publishers to instantly create protected areas for youths and teenagers on-line. At Lightspeed, we imagine innovation ought to drive significant and constructive change, and k-ID units that commonplace, constructing infrastructure and know-how that prioritizes each leisure and security. (Notice: k-ID is a Lightspeed portfolio firm.) 

Greatest Generative AI & brokers: Bitmagic

The barrier to create video games has all the time been excessive. Whereas there are three billion avid gamers worldwide, there are solely ~200,000 skilled recreation builders. 

Bitmagic believes anybody ought to be capable of create video games. 

Bitmagic caught the judges’ consideration for its groundbreaking use of generative AI — it’s the primary system on this planet that leverages generative AI to rework textual content prompts into absolutely interactive, multiplayer 3D video games. By eliminating the normal obstacles to recreation improvement, we see that Bitmagic can act as a catalyst for recreation lovers, empowering customers of all ability ranges to carry their recreation concepts to life with unprecedented ease. 

With its current availability on Steam Playtest, Bitmagic is properly underway to democratize recreation improvement. 

Greatest recreation studios & UGC: Big Cranium

Led by {industry} veteran Stig Asmussen, the thoughts behind God of Struggle III and the Star Wars Jedi sequence, Big Cranium is targeted on creating AAA, story-driven action-adventure video games. 

Whereas their technical and visible achievements blew away our judges, our panel was additionally impressed by the corporate’s dedication to sustainability practices, work-life stability, and variety, opting to make use of distant builders everywhere in the world.

Greatest prolonged actuality (AR & VR): Eggscape

Eggscape impressed the judges with its distinctive mix of blended actuality (MR) and humor, a uncommon mixture in XR. 

Identified for his or her immersive VR experiences like Gloomy Eyes that includes Colin Farrell and Paper Birds that includes Edward Norton, Eggscape is an prolonged actuality recreation the place gamers navigate vivid 3D ranges and work together with fellow avid gamers in actual time, all whereas anticipating the relentless invasion of alien robots. 

With Eggverse’s world-building device that permits you to share creations with your folks, its mixture of artwork course, modern gameplay, and social connection makes for a brand new course in XR. 

Greatest interactive media platforms: Pok Pok

Gaming, particularly for younger youngsters, may be overstimulating and addictive. Pok Pok stood out with its calm, creativity-driven strategy. 

Impressed by Montessori ideas, Pok Pok prioritizes open-ended, non-addictive instructional video games for youngsters ages 2-8. Collaborating with the highest minds in schooling, the interactive platform permits youngsters to discover and be taught at their very own tempo. 

The minimalist design and considerate execution have earned them an Apple Design Award, and spotlight a shift in gaming in direction of extra significant, balanced leisure that resonates with each mother and father and youngsters.

The 2025 Recreation Changers

Recreation Changers Judges on stage at GamesBeat NEXT in SF: Moritz Baier-Lentz, Dean Takahashi, Kylan Gibbs, Mihir Vaidya, and Lisha Li.

Gaming strikes quick, and these corporations are on the entrance traces of innovation. We’re thrilled to announce the extra 20 winners and honor them on stage at GamesBeat NEXT Summit tonight adopted by a reception at our San Francisco workplace with our judges and a few earlier winners:

You’ll be able to be taught extra about our winners on our new house web page right here

A particular thanks to our judges, leaders, and mentors 

Thanks to the entire corporations that submitted entries, in addition to our panel of judges, who had been impressed to provide again to the neighborhood and introduced their experience and fervour when evaluating these corporations.

  • Allen Adham, Co-Founder and fr. Chief Design Officer at Blizzard Leisure
  • Anna Candy, CEO of Dangerous Robotic Video games
  • Ben Feder, Managing Companion of Tirta Ventures
  • Bonnie Rosen, Common Supervisor of Disney Accelerator
  • Chris Bell, CEO & Recreation Director of Gardens Interactive 
  • Danny Lange, Vice President of BI & AI at Google
  • Dean Takahashi, Lead Author of GamesBeat
  • Jim Yang, President of Hoyoverse / miHoYo 
  • Joe Tung, Co-Founder & CEO of Theorycraft Video games
  • Johanna Faries, President of Blizzard Leisure
  • John Hanke, Founder & CEO of Niantic
  • John W. Thompson, Fr. Chairman of Microsoft
  • Ken Wee, Chief Technique Officer of Mattel and fr. Chief Technique Officer of Activision Blizzard
  • Kylan Gibbs, Co-Founder & CEO of Inworld AI
  • Leo Olebe, VP of International Partnerships at Microsoft Xbox
  • Maria Park, Vice President of Company Improvement at Krafton
  • Michael Chow, Co-Founder & CEO of The Believer Firm
  • Mihir Vaidya, Chief Technique Officer of Digital Arts 
  • Moritz Baier-Lentz, Companion & Head of Gaming at Lightspeed
  • Riccardo Zacconi, Co-Founder and fr. CEO of King
  • Songyee Yoon, Fr. President & Chief Technique Officer of NCsoft
  • V Pappas, Fr. COO of TikTok

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